Logistics & Supply Chain · Worked scenario
“We find out about a delayed shipment when the customer calls to complain.”
AI agents and automation for logistics and supply chain in Dubai, the UAE and the GCC. Shipments cross carriers, ports, warehouses and drivers, each with its own system and email thread. Exceptions are found late and chased by phone. Trade documents are keyed by hand into SAP or Dynamics. The answer to “where is it” takes three calls.
What it costs you today
- About half of customer-service queries can be “where is my order”, at about five dollars a call, in figures project44 published¹
- 1.2% of ocean carriers’ bills of lading were electronic in 2021, worldwide²
- 16,917 licensed commercial transport companies in Dubai in 2025, up about 40% in a year³
The delay was in the data hours before anyone looked.
About half of customer-service queries can be “where is my order”, at about five dollars a call, in figures project44 published¹. Only 1.2% of ocean carriers’ bills of lading were electronic in 2021, worldwide². Dubai’s licensed commercial transport companies grew about 40% in a year, to 16,917³. The director is measured on on-time-in-full, order accuracy, delays and complaint resolution, and the delay was in the data hours before anyone looked.
△ shipment · □ depot
What they tried
A tracking page. Customers still called, because the page didn’t know about the exception either.
What we build
The First System: a status agent on WhatsApp and email answering from live tracking and booking delivery slots. It grows into the Exceptions Control Tower reading carrier, port and warehouse feeds, ranking impact and drafting the notice; documents read and cross-checked before filing; drivers and depots on one page.
What a Tuesday looks like
- 06:10
A container misses its cut-off. The exception is detected from the carrier feed, three customers’ impact ranked, the notice drafted.
- 09:30
A customer asks where their shipment is and gets the answer and a slot.
- 11:00
A bill of lading, invoice and packing list are extracted and a mismatch flagged before filing.
- 16:20
A driver captures a signature and a failed-delivery reason. The fleet manager sees it as it happens.
What changes
The exceptions control tower
Before Delays found when the customer calls.
After Exceptions detected from carrier and port feeds, impact ranked, customer notice drafted.
Status without the phone call
Before Three calls to assemble one answer.
After An agent answers from live tracking and books delivery slots.
Documents read, not retyped
Before Bills of lading keyed by hand.
After Extracted and cross-checked, mismatches flagged before filing.
Drivers and depots on one page
Before Proof of delivery on paper.
After Signatures, photos and exceptions captured as they happen.
Every agent we deploy says it is an AI, and a person can always take over.
What we measure
On-time-in-full, exceptions detected before the customer calls, status enquiries resolved without a person, document rework, complaint resolution time.
What this needs from you
- Carrier, port and warehouse feeds, or the portals you use.
- Your document formats.
- A named owner for exceptions.
Delivered through
Questions a careful buyer asks
- What do you build first?
- The First System: a status agent on WhatsApp and email answering from live tracking and booking delivery slots.
- What does it need from us?
- Carrier, port and warehouse feeds, or the portals you use. Your document formats. A named owner for exceptions.
- What do you measure?
- On-time-in-full, exceptions detected before the customer calls, status enquiries resolved without a person, document rework, complaint resolution time.
Every shipment visible, every exception owned, before your customer has to ask.
Tell us about your business Talk to an engineer
Our AI consultant gathers the details and passes a report to one of our engineers, who replies by email, WhatsApp or phone.
Other sectors
Sources
- ¹ Kodif, citing project44: order-tracking (“where is my order”) statistics (a software vendor’s round-up)
- ² Digital Container Shipping Association: member carriers commit to a fully standardised electronic bill of lading by 2030, February 2023
- ³ Gulf News, citing the Roads and Transport Authority: Dubai’s commercial transport sector grows 40% in 2025, February 2026
Figures from the sources cited, checked on 6 November 2026. Studies from outside the UAE are named as such.
A composite built from the published figures cited and the systems this sector runs on, not a named client.